Rolls-Royce Motor Cars DID Book

Branding

PRAXIS3 created a Dealer Identity Design (DID) book for Rolls-Royce Motor Cars North America. This branding project was aimed at developing a cohesive set of design standards that reflect the luxury and elegance of the Rolls-Royce brand across various dealer locations. The DID book includes detailed guidelines for implementing the brand’s identity, ensuring consistency in visual presentation and customer experience across showrooms and service areas.

Location

Woodcliff Lake, NJ

Client

Rolls-Royce Motor Cars North America

Size

Awards

A large building with a white roof and a blue sign that says LC.

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