Primeway Federal Credit Union

PrimeWay Federal Credit Union is one of Houston, Texas’s preferred places to bank, and is well-known for providing their members with honest value, superior service and trusted advice. PRAXIS3, along with LEVEL5, formed a design-build partnership that responded to PrimeWay’s objective for a unique and alternative “bank of the future” experience. PRAXIS3 pushes the boundaries of traditional banking design assumptions through the development of a strong universal banker presence, highly integrated technology utilizing NCR’s Interactive Teller Machines, and a dramatic architectural form that creates an eye-catching glow and piques interest with the community. PRAXIS3 also developed a new logo, marketing poster templates, and environmental graphic patterns that exude PrimeWay’s ongoing dialogue with their members.