Lexus of Knoxville

Lexus of Knoxville involves a major renovation and addition to the showroom of an existing Lexus store on the west end of Knoxville, TN. The addition and reimaging of the store incorporates one of the new image prototypes for the Lexus brand. PRAXIS3 is the design architect for the current Lexus dealership image prototypes and this is one of the first stores to be upgraded along the new image guidelines. In addition to the exterior reimaging, the showroom is now more than double its original size complete with an increase in height and exterior glazing. This updated showroom offers a lighter, more open venue for vehicle sales.